How has the internet made media development more inclusive? - keep reading to find out.
In the online media landscape, what we see on the internet is largely determined by algorithms which are formed by our online behaviours. Each social media channel uses its own automated system to put forward new content and recommend product that will attract the user. The types of media content examples that will be shown to a user is developed to keep people engaged. The algorithms are designed to keep people stimulated by suggesting and boosting videos that are relevant, popular or contestable among other users. While this level of personalisation can be practical, it can limit the areas of media that individuals are exposed to, creating more division and predisposition amongst users around social issues. Those who are associated with media production, such as the founder of the fund that has stakes in Sky, for example, would acknowledge the effect of social media channels in sharing new stories. Similarly, the chairman of the company that owns NBCUniversal would acknowledge the effects of user created material in the media landscape.
In today day, online platforms have made it considerably simpler for everybody to produce and distribute content. Previously, producing content for a wide audience mandated access to a series of essential resources and financing. Currently, with using smartphones and typical digital innovations, digital media content examples including short form videos, website articles and podcasts can be quickly developed with simply a few fundamental devices, along with reaching a massive audience, very rapidly. This has opened the door for more diverse voices, especially those who were previously neglected by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social media platforms, meaning that social media has produced a space for underrepresented neighborhoods to share their narratives.
The rise of online content has entirely changed what is meant by the term mass media. In the past, mass media adhered to a hierarchical arrangement, using a top-down media design. Typically, a small group of professionals, such as newspaper editors or click here broadcasters, who would produce content for large audiences who primarily just consumed it. Nevertheless, nowadays, with the aid of the internet, the face of media has seen substantial change, making the usage and availability of media a lot more accessible and interactive. With access to popular social media platforms, new media examples are revealing that individuals can develop and share their own material, just as quickly as they can absorb it. Social media has enabled anyone to add to public conversations, instead of simply the significant media companies and so as a result, mass media is no longer controlled by a couple of big voices. Instead, it is spread throughout millions of user narratives all over the world.